Idea and concept are similar words that are often used interchangeably. Concept ideation and development is a process in which groups work creatively and collaboratively to generate creative ideas. It is a general approach that can be tailored and customized to suit many different scenarios. It includes the basic principles for generating ideas and several steps for groups to work with. It also includes steps for the selection and development of the idea. We will help you realize your ideas and make them real.